Collaborating with Gala Games & VOLO Events
Starting in 2021, executive producer VOLO Events hired Xite to become a main content and technology solutions provider for Gala’s conferences. XiteLabs used its expertise in visual content creation to bring to life a diverse array of screens at Gala Games’ Into the Galaverse. The event took place in Las Vegas, NV in December 2021.
XiteLabs was then brought on again in February 2022 for a similar scope of work. This curated content would be delivered at their live presentation and interview segments at Gala’s next official conference. Its purpose was to announce and celebrate the launch of their music division Gala Music. It took place on Thursday, February 9th at the historic Los Angeles Forum. Adding to the excitement, the event led into Super Bowl weekend in Los Angeles.
Partnership with VOLO Events
Both shows were produced in partnership with VOLO Events Agency, a leading producer of live events and experiential marketing activations for some of the world’s leading brands. VOLO is led by Emmy Award-winning Producer, Charles Marto, who served as Executive Producer and Producer for Galaverse. For 35 years, Marto has produced notable events, network television celebrity music specials, and immersive experiences for brands. The conference fused gaming, music, and NFTs through first-of-their-kind experiences.
Scope of Work for Into the Galaverse
XiteLabs was brought onboard for Into the Galaverse in December 2021 to deliver content as well as technology and operations solutions. Firstly, the octagonal shaped entertainment space for “Into the Galaverse” served as the central hub of the event. In addition, the room displayed dynamic video content created in Unreal Engine, which was presented across the 8 projection screens and a large central LED using nDisplay.
Furthermore, XiteLabs created a photo realistic world for the announcement of The Walking Dead Empires theatrical show. The world incorporated complex virtual lighting using the native DMX plugin that dynamically controlled both scenic and atmospheric lighting as well as special effects. To top it off, XiteLabs also created a custom rendered 10 minute long content narrative piece using Cinema 4D for screens content inside the beautifully designed Echoes of Empire set.
The event kicked off each day with a big branded, animated show opening that XiteLabs’ animation team produced in strong collaboration with Gala Games and VOLO Event Agency. Moreover, this animated segment features some of Gala’s most beloved VOX characters, nodes, and the core tenets of blockchain gaming.
Broadcast & VJing for Into the Galaverse
In addition, Xite’s scope of work for Galacon: Into the Galaverse consisted of several custom broadcast packages. One was for Spider Tanks while another was for the live stream / show utility. These encompassed title introduction videos, exclusive interviews, behind the scenes videos, and drone videography. This content gave viewers more information about Galacon as well as a glimpse into the making of the event itself.
XiteLabs co-owner, legendary visual jockey Vello Virkhaus utilized his vast expertise to curate and program content for some of the live musical performances. Virkhaus delivered his live visual expertise to hip-hop icon Snoop Dogg, legendary electronic artist and DJ BT, and rising electronic stars Bassjackers. The event also featured super star musical performances, booked by VOLO from headlining talent Maroon 5, Arcade Fire, and the Kings of Leon. Moreover, Xite created a 360 degree NFT gallery featuring 888 and some of today’s most revered NFT artists.
Scope of Work for Gala Music
For the Gala Music event, Xite utilized Unreal Engine for the Q&A and presentation portions of the event. Most notably these visuals served as backdrops for an interview with Steve Aoki and live presentations from the likes of Gala COO Sarah Buxton. Moreover, Xite also provided visual content for musical performers BT, Bassjackers, and 3LAU as well as the dance performance portion of the event.
The Gala Music event featured live performances from renowned music artists such as Kings of Leon, H.E.R., Snoop Dogg, Steve Aoki, and more.Credits
Client: VOLO Events
Executive Producer, CEO & Producer: Charles Marto
Associate Producer: Nick Geber
Head of Strategy: Ann Wilson
Creative Directors: Vello Virkhaus, Greg Russell
Executive Producer: Jackie Evans
Media Producer: Emile Wolsky
Technical Director: Jeremy Vannix
Live Action BTS Producer & DP: Pierce Cook
Interview Producer: Steven Farnsworth
BTS Producer: Alex Hluch
Production Partners: Evolve Media Group, Lightswitch, Geartech Systems
D3 Media Server Operators: Simon Anaya, Anthony Vasquez
Technical Production & Visual Design: Bobbie Bunn
Unreal CG Artists: Rodel Aragon, Valerie Stephens, Diego Castro, Pixela Labs
3D Model, Texture & Design: Myokyung Shon
3D Animation & Design: Kevin Aguirre, Akel Issa, Davy Force, Jorge Vasquez Perez, Galagames team
Production & Management Assist: Sylvie Barnett
Render Farm Support: Manuel Choi