XiteLabs entered the virtual production world in early 2020 as a content creator and pipeline developer. We then launched our virtual stage in Calabasas, 25 miles from Downtown Los Angeles.
Some of our completed projects to date include Bryson Tiller Virtual Worlds Concert, Walmart 2021 Annual Investor’s Community Meeting, America’s Got Talent, Hewlett Packard Enterprise 2020, McAfee MPOWER 2020, Infected Mushroom 1-hour set on Insomniac Dreamstate and Amsterdam Dance Event.
Virtual Production, VR, AR, MR and now XR – there are a lot of terms floating around to describe the various aspects of virtual production. XR is a mix of multiple ‘R’s, and is the new standard for capturing talent in a stage setting. The Xite XR virtual stage and pipeline incorporates the latest technology and software packages. At the center of the Xite XR world is a Green Screen Cyclorama stage, a camera tracking system/crane, real-time rendering of 3D environments, graphical 3d overlays as well as traditional screen content embedded into the virtual environments.
XiteLabs was delighted to provide both technical and creative services in support of LEO Event’s master show direction for the corporate presentations. Xite delivered custom set designs, virtual environments, AR content production, and onsite editorial. Each presenter had unique AR moments using a mixture of both 2D and 3D graphics. AR moments were utilized to highlight important information.
Xite joined the CEOs and Heads of Departments at their headquarters in Arkansas to construct a custom xR stage.
Full coverage here
This was the most complex real time project XiteLabs has ever completed, and is arguably one of the most ambitious xR music shows to date.
The entirety of the show spanned across six different worlds, of which XiteLabs created four. The worlds successfully layered physical lighting along with front and back plate digital elements in a seamless fashion. This created a truly immersive effect.
Full coverage here
For the 15th season of America’s Got Talent, XiteLabs was brought aboard to create several virtual environments for music performances on a massive LED stage.
The Virtual Environments were programmed to run live in combination with practical/virtual lighting & visual effects, integrating camera tracking, media mapping servers, and real-time rendering technologies from Stype, Disguise and Unreal Engine.
Full coverage here
XiteLabs’ XR Stage in Los Angeles features a Green Screen Cyclorama stage, which is primed for producing prerecorded or live productions with 1-3 performers on stage. The Xite XR stage is always Calibrated and ready to record. XiteLabs is equipped for music shows/videos, corporate events, branded content, commercials, comedy and stage productions, keynote or topical speaking engagements, and more. With persistent calibration, always-on tracking systems, camera/crane setup, media server environments, and lighting, the Xite XR Stage is a powerful and tight production space for high-impact virtual shows and development.
The Xite creative and programming team supports outside productions by delivering concept, creative, design and builds of virtual worlds for stages of all sizes and in locations across the world. With a collaborative spirit, Xite enjoys integration with client creative teams, agency producers, and outside XR facilities.
Factoring the need for safety, Xite maintains a Covid compliant environment. Featuring plenty of individual workspaces that provide for socially distant working within a shared work environment, as well as green-room space and producer space for clients and their teams.
