A celebratory livestream for Xbox, staged in three worlds we designed and built: a high-tech console boot-up, a nod to the tachometer dial that scrolls through games, and one inspired by Halo. We built and tested them in our L.A. studio, then brought them into the LED Studio X stage at Microsoft’s headquarters in Redmond.

A series of circular stage designs that morph from one look to the next, with virtual screen content for the game announcements. We presented a range of concepts to the Xbox creative team, then refined them into simpler designs and integrated them into LED Studio X in Redmond.

A live broadcast for Xbox’s segment at Gamescom, part of a fully virtual event. We worked with Microsoft and Xbox to design the virtual set and create the show content.