XiteLabs Bad Bunny

Content Creation, Production Design, Show Direction, VJ

Xitelabs principals Virkhaus and Russell were contacted by Nino Jimenez and Max Perez of the Buena Vibra Group, the executive producers working closely with Rimas music on the entire concert activation. Our job was to collaborate in creation of a new visual show which  incorporates live camera effects, high end animations, live visual performances and production design. This was all seamlessly wrapped into Bad Bunny’s X100 Pre Tour.

Our performances with Bad Bunny started off with the most grand festival of latino music in the world, Vina Del Mar in Chile. This epic multi country TV broadcast was our first run with our visual art and notch technology.

The 360 tour started off in San Juan, Puerto Rico where El Conejo Malo, the 25-year-old Latin trap singer rocked the sold out shows each attended by more than 18,000 fans at the José Miguel Agrelot Coliseum. The artist born Benito Antonio Martinez Ocasio is a rapper at the top of the music charts with música urbana, or urban contemporary music, mostly with collaborations featuring Drake, Cardi B, J Balvin and Becky G.

Our team jumped in and created over 35 songs worth of original visual art and real time notch camera effects for the 360 immersive experience and numerous festivals, including Coachella and Vina Del Mar in Chile. The artwork was created by a large group of talented artists on a very tight time table. We developed interactive camera effects using Notch to integrate Bad Bunny more seamlessly into the visual themes.  Concurrently to designing an entire new show of visuals, our team created an original sculptural video set piece of a giant stylized eye.  Matt Guertin working with a tight team from PRG and All Access fabricated and designed custom LED mounts, LED set pieces, Custom LED mounts, and a giant LED rotating pupil. The piece was featured at Coachella music festival weekend 1 and weekend 2 and was a signature part of his main stage performance look.  Bad Bunny appeared on the Coachella live stream to millions of viewers, emerging from the rotating pupil of the giant video eye and dropped right into his hit track Ni Bien Ni Mal.

Our custom resolume and notch media servers allowed for adaptive and rapidly responsive visual performances in the live touring environment.


Here is what various media outlets had to say about our work @Coachella :

“Bad Bunny Slays Coachella With Mind-Blowing Performance” ET online

“Bad Bunny’s First Coachella Performance Was A Site To Behold” Buzz Feed

“Bad Bunny – had one of the most elaborate and dazzling performances of the weekend.”  Billboard.com


Tour Info:

CMN Events/Bad-Bunny-Live


Client: Buena Vibra Group

Buena Vibra Executive Producers: Max Perez and Nino Jimenez

Xite Creative Directors: Vello Virkhaus & Greg Russell

Production Manager: Rolando Garbalosa

Producer: Amish Dani

LED Eye Design, Fabrication & Implementation: Matt OneUp Guertin

LED Eye Team : PRG Josh Huffman & Cameron Trosper

Staging & Engineering Team: All Access-  Producer Graham Forrester

Notch: Tanner Thompson, Richard De Souza, Mike Estacio

Lighting: Max McDougall & 4Wall

Illustrator & Animator: Dan Bigelow

Photographer: Vello Virkhaus

Animation Companies: Optical Animal, Volume Tricks

Animators: Ofer Zamora, Danil Tabacari, Grant Davis, Gabriel Hall, Andrew Williams, Fezz Stenton, Kyle Gordon, David Kupferburg, George Berlin, Elad Magdasi,

Gerard Gonzalez, Alena Cochran, Caegan Meagher, Talon Nightshade, John Federico

VJ/Resolume Artists: Ivan Ceron, Tanner Thompson, Vello Virkhaus


Big Thanks to everyone who helped make this awesome!

2019 Tour Recap Video

Bad Bunny X100Pre Tour Recap