Greg Russell

Partner | Creative Director

Greg graduated from Colgate University with degrees in Neuroscience and Music. After gaining experience in Sony Music’s art department, Greg started Tandem Digital in 2000, and became active in film & television visual effects and title design. Tandem became a trusted resource for producers and directors, as well as concert video directors – creating stunning concert animations for Rock & Roll giants RUSH and KISS, as well as fabrication and set designs for Neil Peart’s incredible “Time Machine” drumset.

More recently Greg has directed branded experiences for some of the biggest companies in the world, such as GE, Microsoft and Disney.

From the development of initial concepts to the production of polished showpieces, Greg works with Event Producers, Fortune 500 Corporations, popular music groups and agencies – with an unwavering focus on achieving a unique vision for each brand/experience.

Vello Virkhaus

Partner | Creative Director

Vello is a native of Kalamazoo Michigan, and a graduate of the School of the Art Institute of Chicago. Early in his career, Vello crafted a niche in the entertainment world by establishing himself as one of the early pioneers in the art of VJ’ing live shows. Through his company V Squared Labs, Vello evolved his approach to include interactive, custom programmed experiences, always pushing the boundaries of available technologies and creative to new heights. Through the years, Virkhaus has produced some of the most successful and well-known immersive concert visuals and 3D projection mapped experiences, including Amon Tobin’s ISAM, Blizzcon Starcraft events, NBC Heroes, The Skrillex Cell, The Krewella Volcano, Infected Mushroom Tours, The Datsik Vortex and many more. Vello leads XiteLabs’ projects bi-coastally and internationally, and still enjoys performing live visuals at the biggest Ultra Festival shows worldwide.

Matt Guertin

Creative Technologist

Matt is the person in our studio who can figure anything out. Literally anything. From soldering LEDs, configuring multiple software packages to talk with each other, doing CAD designs in Rhino, to programming motion designs for live shows, Matt has a laser-like focus on the puzzle at hand. A native of Minnesota, Matt likes to do the same thing in his free time that he does in the studio. Occasionally he’ll whisk off to Ibiza to dance for days…

Tanner Thompson

Visual Artist | VJ | Animator | Motion Designer

Tanner is a highly creative and technical artist, capable of Vj’ing live shows, cranking out beautiful renders from C4D, diving in and quickly learning Notch. On top of all of that he is a trooper, always ready to join the team when we are in the trenches together. With a smile and gleam in his eye that says ‘bring it’, we always love having Tanner on the team!

Brian Egan

Visual Artist | Animator | Motion Designer

Brian is one of those people that you wonder about. How is it possible for someone to be so nice and always bring a smile to the studio, yet be such a solid and creative artist? We’re still trying to figure that out. Whether it’s creating beautiful animations in C4D or building custom guitars, Brian is a true creative, and a gem of a guy.

Ron Jacobs

Commercial Director

Ron Jacobs is an award-winning director and producer, who established himself more than fifteen years ago when he began his career as a director. Ron has directed and edited award-wining national commercials, digital films, documentaries and is most proud of his short films, En Tus Manos and State Of Ward. Ron’s love of directing actors is prevalent in his work and he has had incredible success directing celebrity talent, including; Demi Lovato, Chris Noth, Julie Bowen, Rev Run and Debbie Allen.

As both a director and producer, Ron has produced over 200 broadcast and digital projects and is currently in production on a branded, digital web series featuring The Imagine Dragons. On the series, Ron is credited as both director and creative lead.

Greg Holford

Creative Show Director

Having recently directed the World Press Event and Grand Opening of Harry Potter’s World of Wizarding at Universal Studios Japan, Greg is an award winning director and concept designer, who has created shows and spectaculars worldwide for more than 25 years.

His award winning productions have spanned a variety of venues, and have been developed and staged on behalf of Universal Studios, Walt Disney International, Paramount Parks, and an array of the world’s top corporations.

He loves baseball, world travel and Persian cats.

Miguel Monteagudo

Visual Artist | Animator | Motion Designer

Miguel is a native of Venezuela who brings great spirit into the studio. In addition to being a wonderful motion designer in After Effects, Miguel also creates in C4D, and recently made a beautiful rainforest for our Qiddiya project. When he’s not in front of the computer screen, Miguel loves to slap the bass, or at least pluck it, and contributes to our occasional jam sessions.

Emile Wolsky

Media Producer

For the last 25 years Emile has been designing and developing effective digital and award-winning productions, with a focus on image mapping, CG animation, digital scenic and widescreen formats. His technical knowledge and understanding of the various complex components related to live productions is evident in his video production, graphic development and onsite media playback work.

With experience in over 22 countries, Emile guides clients through the production of small and large-scale projects worldwide, with a unique ability to break down barriers of language and technology. Emile’s devotion to quality and meeting deadlines has made him an industry go-to for many fortune 500 clients.

Jeff Blum

Director | Designer | Brand Manager | Marketing specialist

With well over a decade at the Walt Disney Company and a total of 20 years within the entertainment industry, Jeff has developed, managed and designed for some of the biggest brands within consumer products. Jeff was also responsible for coordinating strong relationships between Disney, PIXAR and its licensee design teams with proven results.

Jeff has consistently raised the bar and quality of any given franchise, producing more efficient in-house processes, with strengths in Design, 360 Marketing, Brand Management, Creative Direction, Packaging, and Product Development.

A conceptual and strategic thinker, Jeff is not only hands-on, but is also able to direct and get the best out of any design team. A proficient song writer also, Jeff spent some time in the music business when he was signed to a record deal at Island Life Records to record and produce an album.

Chloe Liu

Architectural Designer / CAD Artist

Born and raised in China, Chloe attended South China Agricultural University in Guangzhou where she received a bachelor of architecture degree. During her undergraduate years she worked as an intern architectural designer to assist the planning and designing of residential and commercial projects in China. These experiences trained her as an architect, improved her abilities in space design and digital/physical modeling.

Then she moved to Los Angeles to attend UCLA’s Master of Architecture program. While at UCLA, she developed an interest in the combination of traditional architectural design and stage production, and created few projects involved in temporary fabrication, visual generation, interactive experience and digital enhancement. After graduation, Chloe began her journey at XiteLabs and is responsible for architectural design,  production design, installation design, and CAD modeling. Chloe has enthusiastically fit into the firm’s culture and is excited to gain hands-on experience in different new projects.