When XiteLabs co-founder Greg Russell graduated from Colgate University with degrees in Neuroscience and Music, he wasn’t quite sure what the future held. After gaining experience in Sony Music’s art department, he started Tandem Digital in 2000. The company then became active in film & television visual effects and title design. In the process, Tandem became a trusted resource for producers, directors, and concert video directors. They went on to create stunning concert animations for Rock & Roll giants RUSH and KISS, as well as fabrication and set designs for Neil Peart’s incredible “Time Machine” drumset.
Greg powerfully co-creates with his clients from the first brainstorm session to the delivery of the final, polished showpieces. Working alongside of event producers, Fortune 500 Corporations, popular music groups, and agencies, Greg maintains an unwavering focus on achieving a unique vision for each experience and brand as a whole.