Tag / disguise

Xite Labs created xR environments to celebrate the celebration with digital broadcasts with Microsoft posting their favorite gaming memories.

Creating different worlds to celebrate Xbox by looking at design language from the brand’s heritage.

Xbox’s 20th anniversary was celebrated with a livestream event, which featured a state-of-the-art 3D stage design imagined by Xite Labs.

Xite Labs created xR environments to celebrate the celebration with digital broadcasts with Microsoft posting their favorite gaming memories.

“We created three different worlds for Xbox looking at design language from the heritage of the Xbox brand”

The show paid homage to the platform’s groundbreaking history while teasing a quick glimpse at its exciting future.

In preparation for the event, Xite built three unique 3D worlds.