PacBio ASHG 2022 Launch features next level interactive presentation. When it comes to biotechnology and the science behind gene sequencing, PacBio is a pioneer and leader in the industry. Their passion and vision for advancing the future of human health is evident in their game-changing product design and constant push to empower scientists with deeper insight into the human genome. So when PacBio approached executive producer Charles Marto of VOLO Events to design a special event to celebrate their work and new product releases, it was clear they needed something as spectacular and groundbreaking as the tech they bring to market. VOLO, in collaboration with The Linus Group led by Hamid Ghanadan and PacBio’s top-level marketing and leadership team, partnered with our team at XiteLabs to help bring the event to life with bespoke visual design and cutting-edge technical production.
This immersive entertainment event premiered at the PacBio Launch Party during the American Society of Human Genetics (ASHG) conference, held at the Novo Theatre in Los Angeles, California. PacBio made some impressive announcements as their CEO Christian Henry told GEN, this is “…the biggest jump forward in the company’s history.” The launch party stole the show at ASHG, complete with an interactive presentation from Christian and COO Mark VanOene, followed with a performance by pop group Maroon 5. The night was capped off with a DJ set and live-programmed interactive visuals by Xite’s own Vello Virkhaus and Amber Robertson.
In a first for the company, Xite explored audience interaction, gesture control, and unified control of both physical and virtual kinetic systems to augment the experience. At the center of this was Unreal Engine 5, used not only as a content creation tool, but programmed to control various elements of the show via DMX through a GrandMA3 console in Mode 3.