Xite XR - Virtual Production Services and Facilities Overview

With the growing popularity of virtual production, filmmaking has become more accessible than ever before. XR has made it possible to blur the lines across real and virtual worlds, unlocking new areas of creative potential.

With immense knowledge across the three different XR production workflows, Real-Time Green Screen, Full LED Volume, and LED Wall, the talented Xite virtual production team can help you determine which workflow best suits and delivers upon your project’s needs on even the tightest of timelines. The Xite creative and programming team supports outside productions by delivering conceptual designs and fully built virtual worlds for stages of all types and sizes in locations around the globe. With a collaborative spirit, Xite enjoys integrating with its client’s creative teams, agency producers, and outside XR facilities.

Be it music videos, livestreams, conferences, award shows, corporate events, branded content, commercials, stage productions, keynotes, or any other occasion you can imagine, XiteLabs is here to service your virtual production needs. 

Looking to install your own XR studio? XiteLabs can help you design, prepare, program, and run your custom XR studio.

Some completed projects to date include Grimes’ Shinigami Eyes Music Video, Lil Nas X’s Montero ShowBryson Tiller’s Virtual Worlds Concert, Walmart 2021 Annual Investor’s Community Meeting America’s Got Talent, Hewlett Packard Enterprise 2020, McAfee MPOWER 2020, Infected Mushroom’s 1-hour set on Insomniac Dreamstate, and Amsterdam Dance Event.

See a selection of Xite-designed VIRTUAL WORLDS HERE.

Our Virtual Production Workflows

Real-Time Green Screen

XiteLabs proudly hosts its own real-time green screen stage at its headquarters in Calabasas, California. Xite’s XR Stage is a powerful and tight production space for high-impact virtual shows and development. It is primed for producing prerecorded or live productions for 1-3 performers on stage at a time with persistent calibration, always-on tracking systems, camera/crane setup, and dynamic lighting.

During the filming process, technology makes it possible for the director, cinematographer, and production team to actually view the virtual worlds in real-time. Given that green screen technology has been perfected throughout the last few decades, post-production provides it with a highly cinematic feel that is incomparable to any other type of XR technology. 

Xite’s COVID compliant facility features a plethora of individual workspaces that provide for socially distanced working within a shared work environment, as well as two green-room spaces and a producer office for clients and their teams.

Previous projects in this area include Lil Nas X’s Montero Show and Vizio’s TV ad.

Full LED Volume Wall & Floor

Full LED Volume Wall & Floor allows the heads of production and acting talent to see a realistic animated background behind, above, and below the shot. Your talent is practically in the virtual world from the get go. Using Unreal Engine and media server technology programs such as Disguise render stream results in a highly immersive setting. The LED backdrop wall, ceiling, and floor all depict the real environment as if the talent was actually there in the scene, leading to a more natural production feel. 

LED screens also enable realistic reflections and refractions immediately. This means that cinematographers and camera operators can easily record and capture scenes in camera, allowing for an easier workflow. The camera also responds with accurate parallax resulting in dynamic cinematography. 

In order to best meet your production needs, XiteLabs partners with studios that harness this technology in Los Angeles, Seattle, and other major cities throughout the globe.

Previous projects in this area include Grimes’ Shinigami Eyes Music Video and Xbox’s 20th Anniversary Show.  

LED Wall with Practical Floor

This workflow consists of an LED animated backdrop and a realistic environment floor resulting in a more cinematic feel. Be it sand, grass, dirt, or other floor types, the ground of your virtual set will be composed of real-world materials to powerfully complement to the virtual background. You will definitely want to take into consideration the cost of a practical floor, but the cinematic effect is incomparable to any other production workflow.

While it is often a difficult task to project virtual content onto a floor, the practical floor eliminates this need. The practical floor seamlessly blends together the virtual and real worlds. Creating a virtual set with an LED wall and practical floor eliminates any potential real-world reflections. Altogether, this cements the believability factor of a virtual set.

Xite partners with multiple studios in Los Angeles, Seattle, and other major markets that support and utilize this powerful form of XR technology.

Previous projects in this area include commercials for the Ford F150 and T-Mobile.

Featured Project -
Grimes Music Video "Shinigami Eyes"

XiteLabs was honored to create the virtual worlds for Grimes’ new music video “Shinigami Eyes.” The music video was entirely shot on XiteLabs’ stage in Calabasas. Nine distinct and highly pictorial virtual worlds were created for the music video based on Grimes’ unique artistic vision. The music video was directed by highly revered and dynamic director duo BRTHR.

Full coverage here

Featured Project -
Lil Nas X The Montero Show

A master of innovation, when Lil Nas X first conceptualized how he’d release his debut album Montero, he came up with some fresh ideas. One objective was to create a countdown style talk show leading up to the release of his groundbreaking debut album Montero. In order to achieve The Montero Show‘s production goals, Xite programmed and designed the virtual set using Unreal Engine and operated the live shoot using stYpe‘s GreenKiller plugin for Unreal. This was the one of the first shoots Xite did on its latest greenscreen xR stage setup, which allowed for multiple versions of the talent to be shot and composited easily in post-production.

Full coverage here

Featured Project -
Xbox 20th Anniversary Celebration

When Xbox reached out to XiteLabs to design virtual worlds for their twentieth anniversary show, it was a true honor. In preparation for the event, the Xite team built three unique 3D worlds for the half hour show. Each world was based on a unique concept. The digital broadcast featured major power players from Xbox such as Robbie Bach, the first head of Xbox. Xite spent two months building and demoing the 3D worlds in its Calabasas studio before integrating their worlds into the Studio X stage at Microsoft’s headquarters in Redmond, WA. The show paid homage to the platform’s groundbreaking history while teasing a quick glimpse at its exciting future.

Full coverage here

Featured Project -
Walmart ICM 2021 xR Virtual Event

XiteLabs was delighted to provide both technical and creative services in support of LEO Event’s master show direction for the corporate presentations. Xite delivered custom set designs, virtual environments, AR content production, and onsite editorial. Each presenter had unique AR moments using a mixture of both 2D and 3D graphics. AR moments were utilized to highlight important information.

Xite joined the CEOs and Heads of Departments at their headquarters in Arkansas to construct a custom xR stage.

Full coverage here

Featured Project -
Bryson Tiller Trapsoul Series

This was the most complex real time project XiteLabs has ever completed, and is arguably one of the most ambitious xR music shows to date.

The entirety of the show spanned across six different worlds, of which XiteLabs created four.  The worlds successfully layered physical lighting along with front and back plate digital elements in a seamless fashion. This created a truly immersive effect.

Full coverage here

Featured Project -
America's Got Talent

For the 15th season of America’s Got Talent, XiteLabs was brought aboard to create several virtual environments for music performances on a massive LED stage.

The Virtual Environments were programmed to run live in combination with practical/virtual lighting & visual effects, integrating camera tracking, media mapping servers, and real-time rendering technologies from Stype, Disguise and Unreal Engine.

Full coverage here

Technology & Pipeline