In collaboration with Contend Media, XiteLabs had the pleasure and privilege of creating a series of animations for the show MIXology. The show
is featured daily on the largest LED screen in the world on Fremont Street and part of a group of animations and music pieces known as the Fremont
Street Experience. The animated sequences were built to accompany three separate custom musical arrangements that were created by Contend. These
arrangements feature Rock, R&B, Hip Hop, and Pop songs from the last 60 years all merged into EDM mashups.
Creatively the goal was and, when applicable, always is to push the boundaries of imagination while still being socially applicable. To do this we started
by developing key concepts and our focus was on developing worlds surrounding the creation and transportation of light and sound, how music is made
and where images come from. The basics of color and musical notes were kept in consideration as we chose three main themes and we ended with
Intensity, Harmony, and Groove as the basis of the creative treatments to support our work for The Fremont Street Experience
It’s clear that light and sound are intrinsically tied with the world we live in and our world revolves around them. They are part of a large spectrum of
waves but we can only experience certain ones. MIXology is a celebration of the wonderful waves we have the ability to experience and work with.
To create these pieces for The Fremont Street Experience we used Cinema 4D, Octane, Notch, and After effects. The 3D animation was mainly supported by Cinema 4D and Octane
was used to render these scenes. Notch was used to create real time displacement maps created using audio feeds. These displacement maps were
applied to geometry created in Cinema 4D to create a music visualization effect. All final files were composited and rendered in After effects.