McAfee Focus Conference

McAfee Focus Conference

3D animation, Interactive Design and projection mapping

McAfee Focus Conference, now Mpower produced by Executive Visions. Xite Labs (VSL) has maintained a long term 10 year working collaboration with Executive Visions and its client McAfee. Together the respective teams have created extremely high resolution speaker support visuals, eye candy loops, stunning intro sequences, 3D mapping and many types of graphic design in motion for the annual conference in Las Vegas. The visual works created have been showcased live on immersive visual screens, as well as in the McAfee worldwide corporate headquarters on plasma monitors in the lobby.

The McAfee Focus Conference has been a two or three day event with the top CEOs of various software companies in attendance. The show featured 90+ sessions over the course of the multi day event and is historically held in Las Vegas at the Venetian Palazzo Congress Center. The cornerstone of the event is a two-day general session featuring key executives’ delivery of vital information about strategy, technological advances and the Intel Security/McAfee product pipeline. The Focus Security Conference presented a unique platform for Intel Security /McAfee to present to and interact with more than 3,500 of its top enterprise customers. The partnership with EVI and graphics by Xite (VSL) helped create a formula that enhanced those crucial relationships and generated a forum for ideas that continue leading to the NEW…and the NEXT frontiers in the world of cyber security.

At the 2013 McAfee Focus conference Xite Labs (VSL) and EVI produced a projection mapped set design in addition to the experiential content package. The design included two mapped sculptures with surrounding video screens. Xite (VSL) also collaborated on a corresponding layout of LED tiles for the space. The animated content for these structures added a beautiful high-tech moving element to the production and established a visual flow from one side of the stage to the other. Our team integrated content creation across a mix of surfaces from LED, blended projectors to mapped sculptures.

2014 through 2016 saw dramatic changes in both art direction and further brand merger with Intel Security.

 

Shown below are a collection of some of our favorite images from the past 10 years of experiential visuals created.

McAfee Focus 2013 Case Study

McAfee 2012 Focus Conference Visuals