Director Julian Sarmiento of Fuse Engine tapped Xite Labs to produce a virtual stage event for VIZIO, shot in Xite‘s Los Angeles xR virtual Studio. Using the Xite xR workflow, Vizio offered media buyers a fresh look at TV ad innovations in its first IAB NewFronts Presentation.
The director delivered a base set design in Unreal Engine, and Xite added in DMX controlled lighting and optimized the environment for optimal xR performance.
Additionally, Xite implemented the Disguise Virtual Camera feature for the first time on this project. The Virtual Camera feature was used at the beginning of several segments to fly into the scene and ‘find’ the talent from a distance that would be unfeasible practically. With a 12-foot jib Xite was able to produce shots that put talent 80 feet away from the camera, and program the zoom to coordinate with the jib move in a seamless fashion.
The show was programmed and operated using Disguise xR workflow and hardware. All virtual environments graphics were created with Unreal Engine. Xite’s camera tracking and talent tracking system is from stYpe.
Studio: Fuse Engine
Director & XR Creative Director: Julian Sarmiento
Executive Producer: Julian Sarmiento
Producer: Seth Tamrowski
UE Artist: Erik Castellanos
Makeup: Rachel Pagan
Hairstylist: Diana Campos
Agency: Fabric Media
Executive Producer: Jason Damata
Creative Director: Geoff Katz
Editor: Geoff Katz
Dir, Emerging Technologies: Mike Gasbara
Chief Revenue Officer: Mike O’Donnell
VP, National Ad Sales: Adam Bergman
Manager, Media Insights & Analytics: Crystal Smith
Director of Client Services, VIZIO Ads: Nyma Quidwai
VP, Platform+: Travis Hockersmith
XR Studio: XiteLabs
Creative Directors: Vello Virkhaus, Greg Russell
Technical Directors: Jeremy Vannix, Simon Anaya
Production Partners: Evolve Media Group, Lightswitch, Robe
D3 Media Server Operator: Simon Anaya
Unreal CG Artists: Rodel Aragon
Lighting Director: Mike Robertson, Lightswitch
Technical Assistant: Billy Woods
Camera Operator: Pierce Cook
Slate / DIT: Bobbie Bunn
Covid Compliance Officer: Dan Eppard