Long-term partners and collaborators Executive Visions produced this multiple record-breaking mega-project. In partnership with EVI, Xitelabs lead the Diriyah 3D Projection Mapping, key creative and other technical aspects of this monumental event. Over the course of 10 months, Xitelabs produced a world-record, largest projection mapping show on an ancient city ever produced. 1000 feet wide and 80 feet tall, and incorporating over 200 laser projectors, the surfaces of the ancient city served as a complex screen for EVI’s 25 minute show. Much more than just eye-candy, the historical show featured a narrative detailing the rich history of Diriyah – the birthplace of Saudi and the Arabian peninsula.
In addition to producing the massive 3D Projection Visuals, Xitelabs also delivered custom design and fabrication for a 50-foot projection-mapped falcon puppet that was performed live with 24 dancers and puppet poles.
To support overseas client reviews and accurate in-studio review, Xitelabs created a VR review system and miniature projection mapped set. These elements were essential to ensure clients and the internal creative teams were able to accurately and clearly review the 3d projection visuals that would ultimately end up on the massive city-screen surfaces.
A team of over 50 artists and technicians contributed to Xitelabs’ portion of the Diriyah project. These include creative directors, concept artists, illustrators, CG/Motion designers, editors, researchers, fabricators, engineers, VR programmers, 3D printing and miniature set modelers, and more.
Executive Visions flawlessly executed one of the largest productions ever, and Xite Labs was proud to be one of the many quality partners collaborating with EVI on this historic spectacular.