Xite XR - Virtual Production Services and Facilities Overview

XiteLabs proudly hosts its own real-time green screen stage at its headquarters in Calabasas, California. Xite’s XR Stage is a powerful and tight production space for high-impact virtual shows and development. It is primed for producing prerecorded or live productions for 1-3 performers on stage at a time with persistent calibration, always-on tracking systems, camera/crane setup, and dynamic lighting.

During the filming process, technology makes it possible for the director, cinematographer, and production team to actually view the virtual worlds in real-time. Given that green screen technology has been perfected throughout the last few decades, post-production provides it with a highly cinematic feel that is incomparable to any other type of XR technology. 

Xite’s COVID compliant facility features a plethora of individual workspaces that provide for socially distanced working within a shared work environment, as well as two green-room spaces and a producer office for clients and their teams.

Previous projects in this area include Lil Nas X’s Montero Show and Vizio’s TV ad.

Full LED Volume Wall & Floor allows the heads of production and acting talent to see a realistic animated background behind, above, and below the shot. Your talent is practically in the virtual world from the get go. Using Unreal Engine and media server technology programs such as Disguise render stream results in a highly immersive setting. The LED backdrop wall, ceiling, and floor all depict the real environment as if the talent was actually there in the scene, leading to a more natural production feel. 

LED screens also enable realistic reflections and refractions immediately. This means that cinematographers and camera operators can easily record and capture scenes in camera, allowing for an easier workflow. The camera also responds with accurate parallax resulting in dynamic cinematography. 

In order to best meet your production needs, XiteLabs partners with studios that harness this technology in Los Angeles, Seattle, and other major cities throughout the globe.

Previous projects in this area include Grimes’ Shinigami Eyes Music Video and Xbox’s 20th Anniversary Show.  

This workflow consists of an LED animated backdrop and a realistic environment floor resulting in a more cinematic feel. Be it sand, grass, dirt, or other floor types, the ground of your virtual set will be composed of real-world materials to powerfully complement to the virtual background. You will definitely want to take into consideration the cost of a practical floor, but the cinematic effect is incomparable to any other production workflow.

While it is often a difficult task to project virtual content onto a floor, the practical floor eliminates this need. The practical floor seamlessly blends together the virtual and real worlds. Creating a virtual set with an LED wall and practical floor eliminates any potential real-world reflections. Altogether, this cements the believability factor of a virtual set.

Xite partners with multiple studios in Los Angeles, Seattle, and other major markets that support and utilize this powerful form of XR technology.

Previous projects in this area include commercials for the Ford F150 and T-Mobile.